Brand

I’ve served as Creative Director and Lead Designer for many brand-related initiatives. Brand revamp of a top 10 ETF and mutual fund provider, highlighting the firm’s value propositions and modernizing its visual identity and design systems.

Developed detailed brand guidelines for print, video, web, email, and infographics.

Visual Identity System
Photography
VanEck - Video Guidelines V10_Page_18.jpg
Video Storyboard
Brand Identity
Brand Guidelines

DAM (Design Asset Management) System

Integrated and populated a DAM system with over 1,500 assets and 90 internal and external users globally—allowing for easy access and file sharing of brand guidelines, templates, videos, and photography; a self-service model for templated assets and global consistency.

VanEck-Brand-Portal.png
VanEck-Brand-Portal-Assets_Cropped.jpg
VanEck-Brand-Portal-DetailPage.png
VanEck-Brand-Portal-Collections.png

Social Media Design System

Created a design system for social media banner ads and video thumbnails. Implemented a self-service model for animated banner ads through a SAAS platform allowing for speed-to-market turnaround time.

Corporate Swag Designs

  • VanEck Bitcoin Genesis Block T-Shirt

  • First Line of Bitcoin Code from January 3, 2009

  • VanEck Crypto Whale T-Shirt

  • Longing to be a Crypto Whale? Manifest those whale-size dreams.

VanEck Store
Previous

Interactive Events
Next

Components & Templates