Web 2.0 / 3.0
Redesigned vaneck.com insights section to better align with the firm’s investment solutions, thought leadership, and overall business structure. The Insights restructure consolidates all related content under the same investment theme in one centralized location, supporting all marketing KPIs as well as creating more opportunities for cross-promotion of related content, trending content, priority content, and focus funds. The landing page's avg. unique views increased by 122% and average time spent increased by 6%, confirming it is easier to for people to find the content they are searching for. Improved US SEO organic clicks by 69.2% year over year and 11% month over month through focused research on priority keyword clusters, Google Extension images, meta descriptions, and website redesign / restructure.
The VanEck NFTs combine crypto and community in a first for the asset management industry. The firm is leading by example for how innovative companies can use NFTs to engage their customers.
NFTs can act as digital passports for gated content and events – only NFT holders can access them. That sense of brand association and exclusivity is a powerful marketing tool. VanEck, as the first asset manager to launch NFTs, engaging with investors in a whole new way.
VanEck NFT Community
VanEck launched the first NFTs offered by a Global Asset Manager in May 2022. The 1,000 VanEck NFTs were designed to educate and showcase the real-world utility inherent in the NFT community. Holders of each NFT have access to a variety of special benefits, based on the category of NFT they hold, which may include early access to VanEck’s digital asset research, exclusive invitations to in-person and virtual events, and much more.
VanEck NFTs
VanEck’s portal hosts internal virtual events as well as events for its NFT Community. It allows accessibility to anyone, anywhere—opening the door to individuals who may not have the opportunity or confidence to connect with industry thought leaders and fellow digital technology enthusiasts.
VanEck Portal (Metaverse)
Themes, components, and templates are designed for a global pattern library in partnership with the development team to integrate into CMS. Allowing for an agile approach to web development, design consistency, and ongoing enhancements.
Pattern Library / UI Kit
VanEck Website Insights Section
I’ve served as project and design lead for a large number of various marketing efforts. Below are some of my most recent projects.
Fund Pages
Redesigned ETF and mutual fund pages increasing users by 21.6%, and decreasing average session duration by -3.7% because of better-organized page structure and easy navigation.